BRUTEFORCE

This exercise was aimed to design a brand and 3d space for an exhibition of our choosing. We chose to concept around brutalism in West and East Berlin post WWII and how brutalism was developed differently within East vs West Berlin. This concept we developed drove the design of the branding as well as the 3d space of the exhibit.

We designed a booklet, ticket, billboard, posters, website, banner, typeface, exhibition signs, animation.

Throughout this exercise I learned to think conceptually, spacially, design a book with multiple languages, how to use sketchup and rendering softwares, and how to expirement within the creation of a branding system.